Coca-Cola, FIFA World Cup 26

Eight nations. Eight cans. One stadium built from nothing.

Client: Coca-Cola Africa. with VML. 2026. 3D and product. 3D film, kinetic type, social.

The job

Coca-Cola released a set of World Cup cans, one for each of eight nations, and wanted them to feel like a squad. The campaign needed a hero film to open on SABC Plus and a run of social and radio content to keep it going through the tournament.

What we made

A full 3D stadium, built and lit from scratch, where the camera sweeps in over the crowd and the cans walk out like a team. The title cards land on the music: 8 nations, infinite emotions, collect them all. Around the film sit the Sip. Scan. Score. promo in photo filled kinetic type, the vertical 3D can stories and the Fan Park call to action.

What to notice

The cans are the cast. There is no actor and no match footage, so the film stays inside the brand rules and still feels like match day. The same 3D scene renders every format, from the 16x9 broadcast cut to the vertical stories.

Deliverables

3D stadium film
Broadcast cut for SABC Plus
Sip. Scan. Score. promo
Vertical 3D can stories
Fan Park shout out

The films

3D cans film, 30 seconds
Sip. Scan. Score. promo, 20 seconds
3D cans, collect the cans
Fan Park shout out, Jozi

Next project: SABC, on air every month

Contact

Tell us what you are making. Email raoul@dipixelmedia.co.za or call 082 463 9660.

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