All projects
Coca-Cola, Pshhht
The sound of a can opening, as a billboard.
Client: Coca-Cola. with WPP. 2024. Campaigns. DOOH billboards.
The job
Coca-Cola wanted digital billboards that make a passer by thirsty, using the campaign line Grab a Coke for a Pshhht Me Up.
What we made
Macro liquid, a swirl of caramel and bubbles, the word Pshhht slamming in, and a lemon splash in a glass, closing on the red Coca-Cola card.
What to notice
A billboard has no sound, so the type does the sound effect.
Deliverables
- 16x9 billboard
- 9x16 billboard
- Clean version
The films
- Billboard, 16x9
- Billboard, 9x16
- Clean billboard, 10 seconds
Next project: Schweppes, Born Social
Contact
Tell us what you are making. Email raoul@dipixelmedia.co.za or call 082 463 9660.
Switch on JavaScript to watch the films and the showreel.