Fanta across Africa

One orange, ten markets, every format they run.

Client: Fanta. with WPP. 2022 to 2024. Campaigns. Hero films, roll outs, social, awards case study film.

The job

Fanta ran campaigns across Kenya, Nigeria, Ghana, Egypt, Morocco, Algeria, Mozambique, Tanzania, Ethiopia and Botswana, each needing local language versions in every size the media plan called for.

What we made

The new look hero film, the Wanta Fanta elevator and cinema spots, Fanta Mango for Algeria, the Snack in Colour DOOH masters and brand collab posts with NikNaks and Flings. And the WTF case study film, a pinboard world in Fanta orange and blue that walked award juries through a multi country flavour campaign and its results.

What to notice

A roll out at this scale is a system, not a pile of edits. Masters are built so languages, packs and sizes swap cleanly without breaking the design.

Deliverables

Hero films
Awards case study film
Cinema spots
YouTube bumpers
DOOH masters
Social posts in local languages

The films

Hero film, 6 seconds
WTF case study film
Wanta Fanta
Wanta Fanta, cinema
Fanta Mango, Algeria
Fanta TrueView, 30 seconds
Snack in Colour, 1x1
Brand collab, NikNaks

Next project: Oracle Private Wealth

Contact

Tell us what you are making. Email raoul@dipixelmedia.co.za or call 082 463 9660.

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