Chery Tiggo, Your Next Power Move

Two cars, one glass road, and a billboard that never stops moving.

Client: Chery South Africa. with Positives. 2025. 3D and product. 3D product film, DOOH, a new concept and a build film.

The job

Chery was launching the Tiggo 7 and the Tiggo Cross side by side and needed one film that could run on every digital billboard in the media plan, from a city wide screen to a portrait mall panel.

What we made

A calm, high gloss world: a pale sky, a mirrored road and the two cars taking turns in the spotlight, with the line Your Next Power Move and a QR code to book a test drive. One master scene, adapted to four very different screen shapes. For this site the studio also took a second swing at the same brief, Night Charge: the same words and the same call to action, moved into a dark studio where a line of light charges the type and sweeps each car into view.

What to notice

Billboards are watched for seconds, often from far away. The layout keeps the car, the line and the call to action in the same places in every format, so the message reads at a glance on all of them.

Deliverables

3D product film
16x9 DOOH
3x6 metre billboard
9x16 portrait screen
1728x448 wide format

The films

The original, 16x9
The original, 9x16
New concept, Night Charge, 16x9
New concept, Night Charge, 9x16
How it was built

Next project: Fanta across Africa

Contact

Tell us what you are making. Email raoul@dipixelmedia.co.za or call 082 463 9660.

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