Coca-Cola, Returnables

Irresistible in glass, at a great price.

Client: Coca-Cola. with WPP. 2024. 3D and product. Product films, end frames, graphics.

The job

Coca-Cola wanted shoppers in East and Central Africa to choose the returnable glass bottle, and needed short films and end frames for TV, social and in store screens.

What we made

A cap that pops in slow motion, a pour over ice, the bottle standing alone in black with Irresistible in Glass, Great Price, and a graphic animation of hands passing the bottle back.

What to notice

Glass and liquid are hard to fake. The lighting does the work, one hard rim light on dark, so the bottle reads as premium even on a small screen.

Deliverables

Product films
Vertical cuts
End frames per market
Graphic animation

The films

Irresistible in glass, 6 seconds
Excite, 9x16
Refresh, 15 seconds
Returnables graphic animation
End frame, Angola

Next project: Coca-Cola, Pshhht

Contact

Tell us what you are making. Email raoul@dipixelmedia.co.za or call 082 463 9660.

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