Coke Studio, Beat the Drop

Drink, scan, find, win. Told in under twenty seconds.

Client: Coca-Cola. with WPP. 2024. 3D and product. 3D promo, DStv sting, social.

The job

Coke Studio ran Beat the Drop, a competition with trips, phones and vouchers to win, and the mechanic had to be clear in seconds on TV and in feeds.

What we made

A spinning 3D logo over a sunset city, then the four steps, drink, scan, find and win, each with its own beat and the prizes dropping into a living street scene. Alongside it, the Welcome to Coke Studio films for Mozambique.

What to notice

The four verbs carry the whole explanation, so the promo works with the sound off.

Deliverables

3D promo
DStv sting
Welcome films
Vertical cuts

The films

Beat the Drop, 3D promo
Welcome to Coke Studio, Mozambique
Welcome to Coke Studio, 9x16

Next project: Coca-Cola, Returnables

Contact

Tell us what you are making. Email raoul@dipixelmedia.co.za or call 082 463 9660.

Switch on JavaScript to watch the films and the showreel.